Cowley's 2017 Resolutions To You

Dec 07th, 2016

By the Cowley Team

The new year is approaching, which means everyone is starting to think about their 2017 resolutions. We believe it’s never too early to start preparing for the future, and as a marketing agency, we’re not exempt from resolutions. This year we have a few of our own, and they’re all our commitment to you! Here’s what you can expect from us in the coming year:

Paul Cowley
Founder, President & Creative Director

To stay young at heart, listen carefully, and ask a lot of questions – no matter how stupid I think they may sound.

In this business, staying young at heart is the only way to keep up with the times. You can never get too comfortable in your ways or stop learning about your craft, if you do, you’ll fall behind. So when I ask a lot of questions, and seem to just be soaking it all in, rest assured I’m doing everything I can to understand your company, your brand, and your message, in order to help you sell more better in this ever evolving world we live in, that which we call marketing.

Gail Cowley
Executive Vice President

Since our clients are at the core of our mutual success, I plan to ensure that the experience you have with everyone in the agency is successful and productive. I also promise to ensure your project is given an individual approach to truly help you sell more better and increase your revenues for 2017.

Bryan Sidoni
Director of Business Development

Things are busy. So busy, in fact, that our daily responsibilities leave us reliant on the many conveniences that make it possible to manage it all, particularly when it comes to staying in contact. The luxuries of picking up the phone, sending an email or connecting through LinkedIn, among others, help us save time and maintain our relationships. They’re valuable tools.

What’s sometimes lost in the hustle, however, are the interpersonal connections.  Frankly, "The more elaborate our means of communication, the less we communicate." It’s a symptom of our environment I think we all suffer from to some degree, personally and professionally.

My resolution for 2017 is to spend more time engaging our clients and prospective partners in more meaningful ways. Your time is valuable, as is ours. I don’t want to monopolize that time, but I will be looking for opportunities to put the conveniences down and get together to talk, listen, and learn how we can make that relationship more beneficial today than it was yesterday; but not as much as it could be tomorrow.

Heather Malinowski
Project Manager 

As Project Manager, I resolve to check in with every client once a week to let you know exactly where your project stands. Some of our projects are quick and take only a couple weeks to complete, which means there’s a lot of communication in that short time frame to make sure we’re getting everything exactly right. But many of our projects span over months, these tend to be larger projects that simply take time to complete, like programming your website. Some agencies might not let you know what’s going on until a significant amount of progress has been made, but I promise to always give you an update, even if it’s just to let you know we’re still working!

Josiah Ludovico
Art Director / Visual Designer

There’s no metric for customer satisfaction. You can’t really define a clear line where it begins or an exact point at which it ends. It is subjective. Yet we know when we’ve had a quality experience and when we’ve had a less than quality experience from a business’ goods or services.

My resolution for 2017 is to do more than just satisfy our clients here at Cowley. I want you to be fans of what we do. In a marketplace full of mediocrity, quality customer experiences will stand out. This is truly an opportunity. Here’s to a happy, healthy and quality new year!

Chris MacSaveny
Web Developer/ Video Editor

Just as marketing is always evolving, so is web development. It seems something new comes out every couple of months, just when you thought you were caught up. My resolution to you is to always stay on top of the latest web programming techniques, so no matter the challenge you’re tackling with your website, we always have a solution.

Mary Bruce
Accountant

My resolution is to always be available to answer any billing questions you may have. We know sometimes our clients need to speak with someone before issuing payment, and I promise to always get back to you promptly with any answers you’re looking for when it comes to billing. We know time is money, and money is…well, money. It’s important to us that you feel safe and respected when dealing with large, or small, payments. 

Sell More Better Clients today need so much more than just a traditional advertising agency. They need someone who is versatile, innovative, and above all, integrated with their sales and marketing. Cowley Associates invites you to see why we’re Syracuse’s best in growing sales, revenue, and donors through integrated marketing strategy, web design, branding, and advertising.

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