2017: The Year of the Makeover

Dec 06th, 2016

By Paul Cowley, Founder, President, & Creative Director 

Topic(s) Covered: Paul's Notes

Here we go again, it seems just like yesterday we were celebrating the coming of 2016; what a blur. All I remember is the crazy “Tweet War”. Now that that’s over… or not, we are on to new beginnings! 

At the stroke of midnight the proverbial blackboard of life will once again be erased clean. The question is, what are we going to do with our brand-new shiny 365 days?

I say it’s time for every company or organization over the age of 20 to do a Brand Makeover. Have a fresh look at ourselves; are we really who we think we are 20 years later? Hmmm… probably not.

So what’s a brand anyway?  Is it your logo, the company name, colors on your website, the way you comb your hair, what? Basically it’s all of the above. And after 20-years, baby more than likely needs a new pair of shoes! Think about it, so much has changed since we all started out; you’re probably carrying around a lot of ineffective baggage. Time to simplify and start to make our way in the new world.

Ok, ok, I’m excited about the idea of a Brand Makeover because we are in the middle of several for clients right now. And let me tell you, it has been nothing less than magical seeing a client being transformed right before my eyes. I want to do more; I want more groups to get on the same page and know why they’re all on that page. So feel the freedom of being a force to be reckoned with in your market place. Here’s the thing, if you’re tired of doing things the same old way, getting the same result, you might want to consider a Brand Makeover and make 2017 a year to be remembered for the next 20. Don’t wait another minute to get started!

About The Author

Paul's genius is to see the connections, relationships and meanings that others miss, and then weave them into breathtaking creative strategies and graphic design concepts. Nothing short of an alchemist, Paul routinely blows us away. As a pioneer of forward thinking at the agency, he routinely challenges us to think of fresh, contemporary ways to position our client's messages to reach their intended audiences. Paul's work has garnered myriad awards during his 35+ years in advertising and he is committed to bringing that level of quality to each client's vision.

Paul Cowley - Founder, President, & Creative Director

Paul Cowley

Founder, President, & Creative Director


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