Marketing Tips: What to do in a double dip

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Sep 13 2011

By Paul Cowley, Founder, CEO, & Creative Director

Topic(s) Covered: Paul's Notes, Advertising

While we prefer to maintain our optimistic outlook when it comes to weather, underdog sports teams and the like, rumors of a “double dip” have many people scrambling yet again and wondering what the smartest financial move is this time around. Our advice to clients is buy.

Conventional wisdom may lead you to believe that the smartest thing to do in a recession is tighten that belt, pinch those pennies and retrench wherever possible. If you take a look around, that’s probably what your competitors are doing—so why shouldn’t you? Two words: market share. Every marketing dollar your competitors don’t spend translates into customers that are literally up for grabs. If you follow suit and cut your marketing budget, you’re surrendering potential market share to the competition. The best time to pick up new customers is now! If you’re interested in learning more about how you can increase your market share, give us a call today.

About The Author

Paul's genius is to see the connections, relationships and meanings that others miss, and then weave them into breathtaking creative strategies and graphic design concepts. Nothing short of an alchemist, Paul routinely blows us away. As a pioneer of forward thinking at the agency, he routinely challenges us to think of fresh, contemporary ways to position our client's messages to reach their intended audiences. Paul's work has garnered myriad awards during his 35+ years in advertising and he is committed to bringing that level of quality to each client's vision.

Paul Cowley - Founder, President, & Creative Director

Paul Cowley

Founder, President, & Creative Director

paul@cowleyweb.com

315-475-8453 x226

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