A Note From Paul: Inspire Fewer Words

By Paul Cowley, Founder, CEO, & Creative Director
03/20/2012

You’ve heard it all before, “If you don’t know where you are going, how are you going to get there?” Blah, Blah, Blah…

What you need is a good idea. Something that hasn’t been said before, something that inspires people to act. To call you up and say, “I need what you’ve got!”

Something like, Just Do it!, Got Milk!, Think Different!, It’s the Real Thing!, Don’t Leave Home Without it! - It’s called good messaging. Putting in very few words that are exactly what your organization is all about. Then, plaster it for everyone who needs to know, over and over and over again, until it sinks in. So when we call, instead of saying “Who? From where?” they say, “I’ve heard of you before!”

That’s it. Pretty simple, really. Cowley can help. Oh, I’m sorry, this is a newsletter. I’m not supposed to be selling…..right?

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