A Note From Paul: Inspire Fewer Words

Paul Cowley
Mar 20th, 2012

By Paul Cowley, Founder, CEO, & Creative Director

Topic(s) Covered: Paul's Notes, Advertising
You’ve heard it all before, “If you don’t know where you are going, how are you going to get there?” Blah, Blah, Blah…

What you need is a good idea. Something that hasn’t been said before, something that inspires people to act. To call you up and say, “I need what you’ve got!”

Something like, Just Do it!, Got Milk!, Think Different!, It’s the Real Thing!, Don’t Leave Home Without it! - It’s called good messaging. Putting in very few words that are exactly what your organization is all about. Then, plaster it for everyone who needs to know, over and over and over again, until it sinks in. So when we call, instead of saying “Who? From where?” they say, “I’ve heard of you before!”

That’s it. Pretty simple, really. Cowley can help. Oh, I’m sorry, this is a newsletter. I’m not supposed to be selling…..right?

About The Author

Paul's genius is to see the connections, relationships and meanings that others miss, and then weave them into breathtaking creative strategies and graphic design concepts. Nothing short of an alchemist, Paul routinely blows us away. As a pioneer of forward thinking at the agency, he routinely challenges us to think of fresh, contemporary ways to position our client's messages to reach their intended audiences. Paul's work has garnered myriad awards during his 35+ years in advertising and he is committed to bringing that level of quality to each client's vision.

Paul Cowley - Founder, President, & Creative Director

Paul Cowley

Founder, President, & Creative Director


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