Dec 27th, 2013|
It’s an action classic. Anti-air shells explode all around them as a mismatched group of Army Rangers free fall to the ground in a multi-ton tank! A strangely blond version of Liam Neeson orders a cowboy version of Bradley Cooper to fire on the ground in order to steer the vessel and slow their fall. With the help of a few parachutes, the tank crash-lands safely in a conveniently placed lake, startling the cliché fishing boat.
“I love it when a plan comes together,” says Neeson’s infamous Colonel Hannibal Smith.
Okay, so we’re not talking about that "A-Team." (And not the Ed Sheeran song either.) What are we talking about?
The Cowley A-Team
Here at Cowley we take a great amount of pride in our work, and also the people that make up our top-notch team. We only choose highly talented, passionate, intelligent individuals who can produce as a member of a high-quality ad team.
Other, larger agencies will do this as a common practice. They will pull together their sharpest minds to pitch to a client and gain their trust; and then, when the dotted-lines are signed and the cash is flowing, they will usually pass you off to a second-rate team they keep behind the reception wall.
We don’t do that. We’re mini-size but we’re elite. The same people who you met at Cowley are the same people who pitch to you, talk about your marketing needs, present a solution, and execute an effective marketing campaign for you.
In short, we are the “A-Team.” We don’t pass you off to the B-Team. Or the C-Z teams either.
Traits of an Effective A-Team
Here is how you’ll know if the A-Team is on top of their game:
- They’re on time.
- They listen to your needs.
- They know what they’re talking about.
- They gel as a team.
- They communicate with each other.
- They work towards the same goal, which is making you – the client – extremely successful.
- They know they are the A-Team.
- They are proud, happy, and passionate about what they do.
- They are experts in their fields.
- They constantly better themselves.
- They can fly, change small objects into gold, and are world-renowned masters of a martial art. (Okay, so maybe not everyone on the team.)
So – next time to you need marketing, think about this: who do you want working on your company’s future? The Z-Team or the A-Team? If in doubt, call Cowley. We’ll be waiting for your call.
Learn more about Cowley's "A-Team" here.