Client Spotlight: P28 High Protein Foods

One of Cowley Associates exciting recent projects was for P28 High Protein Foods. P28 was created by the owners of New York Bakery in Syracuse to provide a line of high protein food. Many of us are really into health and fitness and were very intrigued to listen to Mike Christou speak about his company’s new line of high protein foods, not to mention taste them! Getting to Know P28Traditionally health foods seem to have a standoffish image among consumers. “It probably doesn’t taste good,” or, “That’s only for body builders, not me.” Take a bite of a P28 High Protein Foods product and any doubt will vanish. It’s common sense that you can’t be healthy on a bad diet. P28 High Protein Foods make it all too easy to eat healthy and stay on track with all your health and fitness goals. After the meeting with P28 it was clear they had a great product, now it was our job to develop a strategy to make sure everyone else found out too. Paul Cowley, our Creative Director, got to work and created a great new concept for P28, which included a refresh to their tagline and logo.
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