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Marketing

With benefit of clarity, we develop marketing communications that move the needle!

Cowley proudly collaborates with our clients to develop and execute comprehensive marketing communications programs that advance their brands and achieve their business goals. From co-development of a marketing plan that matches your resources, to media planning and management, to development and execution across the wide spectrum of communications activities -- we ensure every business we work with has the right content delivered to the right place at the right time. At an investment level they can afford.
 

Marketing plan development & support

In collaboration with your CMO, marketing communications personnel, or other stakeholders -- and fully informed by all of the positioning and branding activities that precede it -- Cowley will develop an objectives-driven, practical, and actionable marketing plan that identifies key strategies, tactics, priorities, and KPIs. Our plans account for:

  • broad objectives, milestones, and metrics for ascertaining ROI
  • high-level strategies
  • key audiences and critical messages for each
  • activities/tactics relative to sales support, advertising, web presence, internal communications, and more
  • proposed media strategies and plan
  • timelines
  • suggested budgets
 

Traditional communications

For over 40 years, clients have counted on Cowley for astute, attention-getting, and results-generating print-based communications. (Please do ask to see more samples and our references!) While we're fully equipped to manage digital marcom (see below), we continue to bring our experience, expertise, and award-winning creativity to bear across such traditional -- and still highly effective -- marketing contexts, among them:

  • corporate ID systems (e.g., stationary, business cards, busines forms, packaging, signage)
  • sales collaterals (e.g., brochures, sell-sheets, case histories)
  • trade show booths and promotional support
  • direct mail
  • print advertising campaigns
  • PR ideation, news releases, other support
  • hard-copy internal communications, including printed newsletters, newspaper recruitment efforts, and other print-based employee retention activities

Importantly, Cowley is also adept and highly collaborative with in-house marketing groups. (You won't find a "not invented here" mentality at Cowley!) And as genuine brand stewards, we are expert at sourcing and directing a wide array of specialists who augment our effort to tell your story, including videographers, photographers, printers, packaging experts, among others.
 

Digital communications

For over 40 years, clients have counted on Cowley for astute, attention-getting, and results-generating print-based communications. While we're fully equipped to manage digital marcom (see below), we continue bring our experience, expertise, and award-winning creativity to bear across such traitional -- and still highly effective -- marketing contexts, among them:

  • websites, including Drupal, WordPress, Shopify, other platforms as needed
  • slide-decks and LMS-based training programs
  • video (e.g. corporate, service-focused, product demos, explainers, site-tours, time lapse, testimonials, executive interviews)
  • social media management, including content curation, unpaid and paid posting programs, reporting
  • Google ads development, placement, and management
  • e-mail marketing, both e-blasts and e-newsletters
  • digital advertising campaigns
  • infographics
  • among others

One discipline briefly mentioned above warrants additional emphasis and elaboration, given how utterly vital it has become over the last 20 years, namely: web!

Client Work Samples

 
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