Cowley Associates Hires Hoeschele

Cowley Associates today announced the addition of John Hoeschele, who will serve as the agency's creative director and copywriter -- in addition to assisting with account service, new business development, and agency promotion. Hoeschele has 30+ years of experience as a writer, ad agency creative director, and marketing manager – including heading the marketing-communications / government relations function of a publicly traded, Syracuse-based supplier to the global wireless and defense sectors. He has extensive experience developing marketing, creative, brand, and key- message strategies for complex, omni-channel B2C and B2B clients – and has both hands-on and high-level, project management experience across a wide range of traditional and digital marketing disciplines.