The Inspiration For Our New VideoKix! - "Fly With Us"

By Chris MacSaveny, Web Developer
09/12/2013

We have wanted to do an about us video for some time.  We've had different ideas and depending on how closely you follow us you may have seen them.  There was a couch video where everyone magically appears on a couch.  There was the standard "film you working" approach.  Then there was the best worst idea we've ever had: float a camera into the sky.  Well, we did, the line broke, and that camera is gone forever.

I was watching "The Pitch" on AMC, one of my favorite shows, and was awed by one of the videos the Ad team made.  It was minimalistic, two dimentional, colorfull, and most of all effective.  I needed to try that style.

Thus, this video was born.  I sat down with only the idea of the clock and the style I witnessed and started animating.  After reviewing it with the team, reworking, having an argument about baloons, and more reworking I think it came out pretty nice.  Thanks Zach for the script and Jordan Reynolds for offering up the professional VO.

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