Stickley Gets Me: Direct Marketing and PURLs

By Paul Cowley, Founder, CEO, & Creative Director

Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs).

By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining the brand’s integrity and style.

Another bonus: using technology like this helped us to connect with a younger, more tech-savvy demographic and also gave us easy access to online tools we could use to measure our ROI in real time. On top of that, the client now has a database of new potential customers which they can use to customize future campaigns.

Sounds like a win-win-win situation if we’ve ever heard one!

Check out the campaign below! (Click on images to see larger…)

Contact Us a
Stay In

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

May 18th 2020

May 18th 2020

Guest blog: 4 Ways to Use Data for Marketing Strategy

March 24th 2020

Mar 24th 2020

Communicating in the Time of COVID-19

March 19th 2020

Mar 19th 2020

We're here to help in these trying times

July 22nd 2019

Jul 22nd 2019

Cowley Associates Hires Hoeschele