Stickley Gets Me: Direct Marketing and PURLs

By Paul Cowley, Founder, CEO, & Creative Director
07/13/2010

Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs).

By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining the brand’s integrity and style.

Another bonus: using technology like this helped us to connect with a younger, more tech-savvy demographic and also gave us easy access to online tools we could use to measure our ROI in real time. On top of that, the client now has a database of new potential customers which they can use to customize future campaigns.

Sounds like a win-win-win situation if we’ve ever heard one!

StickleyGetsMe.com

Check out the campaign below! (Click on images to see larger…)

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

July 21st 2021

Jul 21st 2021

4 Tips to Ensure Your Website Is Adept at Handling Multiple Audiences

June 21st 2021

Jun 21st 2021

Improving Your Healthcare Recruitment Marketing: Part 2

June 3rd 2021

Jun 3rd 2021

Flipping & Burning Up Your Media Dollars

May 26th 2021

May 26th 2021

Improving Your Healthcare Recruitment Marketing: Part 1