m-Tip 1: How To Beat The Ban On Third-party Cookies

Wondering how to react to upcoming bans on third-party advertiser data tracking?

If Google’s forthcoming policy prohibiting third-party tracking data has you at a loss for ways to reliably gather intel on your audiences, consider gathering data straight from the source: users themselves. Using zero-party data-tracking tools like quizzes, polls, and surveys gives you the opportunity to gain valuable insight into your customer base while fostering trust with your clientele who will benefit from the potential to improve their experience. You can also optimize your research by embedding prompts into your website; try Facebook Lead Ads to share speedy quizzes and surveys to users via social media (there's more information on that here); or try digging deeper into the ever-more-powerful Google Analytics user data available from your website.

Want to learn more about this topic, pick our brains about other marketing challenges, or simply start a conversation about how to improve YOUR organization's marketing program?

Contact Cowley, today!