m-Tip 2: How You Handle Errors Can Help Build Your Brand


If well-handled, mistakes can be a great opportunity to build brand loyalty.

While it’s often best to get things right the first time, mistakes are inevitable. And, in some cases, mistakes can be costly and can impact your customers’ willingness to keep working with you down the road. According to the White House Department of Consumer Affairs, 91% of customers will refrain from doing business with a company after a negative experience. However, according to the same data, 70% will change their stance if their issue is resolved, while a whopping 96% would work with you again if the issue is resolved quickly. So, the next time something goes wrong, don’t sleep on the opportunity to make things right and to build loyalty to your brand.

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