m-Tip 3: Don't Discount The Continuing Power Of Direct Mail

05/30/2022

When advertisers moved away from direct mail, they left a vacuum you can fill!

Given that the pandemic shifted nearly all business transactions to the virtual sphere, it’s not surprising to see reports indicating that email flow from companies increased by 50% between February and May of 2020. While you may be tempted to jump on the bandwagon and pursue more digitally-focused marketing campaigns, you run the risk of devaluing your efforts, as would-be customers face an over-saturated inbox. Take advantage of this opportunity to stand out from your competitors and make a lasting impression on your customers with direct mail!

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