m-tip 4: Foster brand loyalty with the help of existing customers!

06/28/2022

Are you fully leveraging reviews and other word-of-mouth methodologies?

Research repeatedly demonstrates that other customers' views -- whether they take the form of online reviews, short endorsements, or full-blown testimonials -- are the primary deciding factor in an astonishing 20-50% of purchases made and can affect everything from purchase rates to brand perception. Moreover, the internet has made it easier than ever for would-be customers to gather reviews from existing clients in just a few quick clicks. Savvy marketers can use this to their advantage by encouraging reviews (on Yelp, Google, etc.) AND even offering rewards and incentives to current customers, encouraging them to act as brand advocates to their friends, family, and community.

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