m-tip 5: Try podcast advertising to engage new customers!

07/25/2022

The growth of podcasting presents a marketing opportunity worth hearing about!

Looking for new places to promote and build your brand beyond traditional media? Consider podcast advertising! Research indicates that more than one third of Americans regularly listen to podcasts; up to 55% of listeners have made a purchase based on an ad they’ve heard in a podcast; and, according to radio media giant iHeart media, double-digit growth in podcast ad spending will continue over the next decade (see below). Given all of these trendlines, perhaps you too should consider using podcast advertising as a tool to pursue and positively impact your niche audiences!

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