m-tip 5: Try podcast advertising to engage new customers!

07/25/2022

The growth of podcasting presents a marketing opportunity worth hearing about!

Looking for new places to promote and build your brand beyond traditional media? Consider podcast advertising! Research indicates that more than one third of Americans regularly listen to podcasts; up to 55% of listeners have made a purchase based on an ad they’ve heard in a podcast; and, according to radio media giant iHeart media, double-digit growth in podcast ad spending will continue over the next decade (see below). Given all of these trendlines, perhaps you too should consider using podcast advertising as a tool to pursue and positively impact your niche audiences!

Want to learn more about this topic, pick our brains about other marketing challenges, or simply start a conversation about how to improve YOUR organization's marketing program?

Contact Cowley, today!

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

June 28th 2022

Jun 28th 2022

m-tip 4: Foster brand loyalty with the help of existing customers!

June 24th 2022

Jun 24th 2022

4 obstacles to clarity

May 30th 2022

May 30th 2022

m-Tip 3: Don't Discount The Continuing Power Of Direct Mail