Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

By Zachary Clark, Director of Business Development
02/25/2016

Gail and I had the recent pleasure of speaking at the 2016 BizBuzz Social Media Conference here in Syracuse. It was amazing to see the turnout and support here in the local community for such interesting topics in the digital space. I'd like to give a special thank you to the team over at Sky Armory who not only invited us to speak, but put on the event and produced such world-class food. Plate after plate was delicious with my personal favorite of those beef tacos and truffle fries. Highly recommended!

For those of you who couldn't make it, or wanted to review some of the topics Gail and I went over, here's a copy of the presentation and a little background:

Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

Traditional marketing is still one of the most popular advertising methods, even here in 2016. But, all of us recognize social media as an important aspect to a well-rounded marketing effort for a company in the 21st Century. So, how do we integrate traditional and social together to make one seamless campaign that fits the best of both worlds? That’s the beauty of “Trasocial Marketing” and the science behind campaigns that go across mediums and reach target audiences everywhere they look.

 

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