On this dreary, humid morning, Poe and I walked down to The Samaritan Center located in the basement of St. Paul’s Cathedral in Downtown Syracuse. We cut through the already long line of guests to arrive at the front desk to volunteer to serve breakfast. We were greeted by a very nice young lady named Julie and the smiles of the other workers prepping the cereal, toast, eggs, donuts, and the like.
One of Cowley Associates exciting recent projects was for P28 High Protein Foods. P28 was created by the owners of New York Bakery in Syracuse to provide a line of high protein food. Many of us are really into health and fitness and were very intrigued to listen to Mike Christou speak about his company’s new line of high protein foods, not to mention taste them!
Cowley Associates began working with Stephen Hadley a few months ago. Hadley is the innovative owner of four companies. As a modern Renaissance man, he has merged art and business to give unique products to his customers. His unique approach and passion not only successfully drives his business and singular creative process, but leaves no one unchanged who meets him.
The Companies
Hadley’s four companies are Hadley’s LLC, Artesion, Evolution Fitness, and Turf Magic.
We are excited to share the latest marketing campaign that we have implemented for our client, CenterState CEO - We Mean Business!
The campaign focuses on connections, growth, smarts, leadership, innovation and local to show how businesses benefit from the resources of CenterState CEO, sharing stories from members about how their CEO membership has helped them grow.
Client Spotlight: How We Inspired Consumers to Think Tanks
03/20/2012
Over the past few months, Cowley Associates had the pleasure of working with Roth Industries. And, now, we have the pleasure of reporting the exceptional results of the campaign we created for them.
Why We're Egg-cited about NYfoods. (And why we think you should be, too!)
Imagine buying your family's groceries for the week from a gas station or convenience store. How confident would you be in the value of that food as your children's sole source of nutrition? It is almost unbelievable that this is the current situation for nearly 5 million Americans, but it is sadly so. This is the number of individuals who live more than a half-mile from a supermarket and don't have access to a vehicle - and, therefore, aren't able to easily and affordably attain healthy foods.
Here at Cowley Associates, we can’t say enough about the success of PURLs in client campaigns. Last month we stressed the difference personalization makes when targeting potential or current customers, and this month we have yet another success story to prove the benefits.
Nearly a year ago, Cowley Associates was approached by HOA to promote their CyberKnife used in the treatment of prostate cancer. The challenge: to target male audiences and raise awareness of the benefits associated with the faster, more precise treatment made possible by the CyberKnife.
Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs).
By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining the brand’s integrity and style.
