A Business Lesson From Jimmy Kimmel

A Business Lesson From Jimmy Kimmel

02/11/2013

While on my treadmill the other day I heard an interesting interview on NPR’s Fresh Air hosted by Terry Gross. 

Terry's guest that day was Jimmy Kimmel, the late night talk show host. I've been hearing his name quite a lot lately, so made up my mind to find out what all the fuss was about.

The Jimmy Kimmel Story

Turns out our man Kimmel got his start in radio, got fired a few times, and then moved to cable in 1999 where he and co-host Adam Carol created the now famous Man Show on Comedy Central.

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Let Me Tell You Something You Already Know

Let Me Tell You Something You Already Know

10/01/2012

Let me tell you something you already know.” – Rocky Balboa

Times are tough right now. It’s been four years since the recession first broke on Wall Street and many of us are feeling the repercussions now more than ever. Words like layoffs, losses, and change are as commonplace as they are unnerving. It’s hard to be in business and not be sitting on the edge of your chair, doing all you can, so those words don’t come knocking at your door.

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Turning Leads into Opportunities: 4 Simple Steps

Turning Leads into Opportunities: 4 Simple Steps

06/21/2012

Last month was all about Lead Generation and how to get customers to contact you about your business or products. You may be thinking: what in the world do I do now? Leads are assets to your company and need to be turned into opportunities (fancy for potential revenue) that can easily be realized if you follow these 4 simple steps. Losing a lead is like misplacing your car keys…your company is not going to be able to go anywhere if you lose them, so follow closely.

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10 Commandments for Better Conversion

10 Commandments for Better Conversion

04/20/2012

Stop! Before you spend money on a new website, there are some things you should consider that will make a difference in whether that website becomes an investment that pays off. Your website should be more than just an online brochure – it could be a sales tool that generates leads for your business.

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A Note From Paul: I Hate Cold Calls

A Note From Paul: I Hate Cold Calls

04/20/2012

“I HATE cold-calls!” How many times have you heard that one? You might as well say… “I HATE rejection.” Rejection, that’s a biggy, if it weren’t for that one, your shrink would find him/herself on the street!

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A Note From Paul: Inspire Fewer Words

A Note From Paul: Inspire Fewer Words

03/20/2012

You’ve heard it all before, “If you don’t know where you are going, how are you going to get there?” Blah, Blah, Blah…

What you need is a good idea. Something that hasn’t been said before, something that inspires people to act. To call you up and say, “I need what you’ve got!”

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2012’s Hottest Marketing Trends

2012’s Hottest Marketing Trends

01/16/2012

It's a new year and marketing experts are cranking out reports on the hottest marketing trends and most powerful methods for 2012. As business leaders plot their strategies for the year, articles and advice will most likely inundate their inboxes and their online rounds. Thankfully, Cowley Associates developed this article to help you sift through the clutter and pinpoint key trends that will positively impact your marketing plan – that are also simple to implement. Throughout the seas of online marketing content, a few themes recur: emphasis on internet media, Big Data, and video.

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Marketing Tips: What to do in a double dip

Marketing Tips: What to do in a double dip

09/13/2011

While we prefer to maintain our optimistic outlook when it comes to weather, underdog sports teams and the like, rumors of a “double dip” have many people scrambling yet again and wondering what the smartest financial move is this time around. Our advice to clients is buy.

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August 22nd 2022

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Stickley Gets Me: Direct Marketing and PURLs

Stickley Gets Me: Direct Marketing and PURLs

07/13/2010

Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs).

By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining the brand’s integrity and style.

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