m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

08/22/2022

Emotion remains a strong motivator in marketing, regardless of what product or service you're promoting.

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September 12th 2022

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m-tip 7: Consider a sonic signature to forge an audible connection.

August 9th 2022

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The Voice of the Customer: How to find it & how to use it

July 25th 2022

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June 28th 2022

Jun 28th 2022

m-tip 4: Foster brand loyalty with the help of existing customers!

m-tip 5: Try podcast advertising to engage new customers!

m-tip 5: Try podcast advertising to engage new customers!

07/25/2022

The growth of podcasting presents a marketing opportunity worth hearing about!

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m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

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m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

June 28th 2022

Jun 28th 2022

m-tip 4: Foster brand loyalty with the help of existing customers!

The case for long copy

The case for long copy

04/25/2022

As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy.

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Make Your Mark: What does your brand mark say about you?

Make Your Mark: What does your brand mark say about you?

05/01/2021

There’s a lot more to your brand than just a clever logo or image. It’s also fair to say that a successful brand has a recognizable and compelling visual identity.

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Guest blog: 4 Ways to Use Data for Marketing Strategy

Guest blog: 4 Ways to Use Data for Marketing Strategy

05/18/2020

Drive Research is a market research firm in Syracuse, NY

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Onondaga Creekwalk: A Study In Design

Onondaga Creekwalk: A Study In Design

09/13/2017

I enjoy biking. 

I heard about the Creekwalk from a friend and resolved to check it out the next time I biked to work. My friend had given me a rough idea of where to find it—near Destiny USA—as I came in from Liverpool on my way to Cowley's office. 

I had only been on the Creekwalk once before. When I was a groomsman in a friend’s wedding, we took photos on it. That was down towards the Franklin Square area, and I vaguely remember a black iron railing system that ran along the path. 

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m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

A Creative Solution or Consumer Annoyance?

A Creative Solution or Consumer Annoyance?

06/12/2017

Advertisers grab attention in homes by triggering smart speakers

Smart speakers such as Google Home and the Amazon Echo have taken the world by storm. Since their market debut two years ago, they can be found in 1 in 10 households. New technology means new strategies for advertisers to fight for consumer attention, and this is no exception.

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

4 Types of Video to Promote Your Company

4 Types of Video to Promote Your Company

01/20/2016

Video has exploded over the last 5 years as one of the premier ways to promote and market your company.

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

What Thanksgiving Teaches Us About Content Marketing

What Thanksgiving Teaches Us About Content Marketing

11/30/2015

The Thanksgiving holiday is a time for being grateful, pumpkin pie, turkey, grandma’s stuffing, and spending time with that Uncle that makes everything awkward. One of Thanksgiving’s best qualities, however, is: leftovers. There’s nothing quite like a cold turkey sandwich on a day-old dinner roll with some reheated stuffing to wash it down with.

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m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

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m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

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The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Are Traditional Ads Making a Comeback?

Are Traditional Ads Making a Comeback?

10/16/2015

 Video killed the radio star, but print ads are back

 I can’t remember the last time I sat and watched a live TV show, ads and all. With Netflix, Hulu, and Amazon Prime as ad-free options, and TiVo letting you skip through commercials of pre-recorded shows, companies like Airbnb, Uber and Fitbit are looking elsewhere to generate buzz. Traditional ads created by traditional agencies are back in a big way to create brand awareness in potential customers.

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

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