m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

08/22/2022

Emotion remains a strong motivator in marketing, regardless of what product or service you're promoting.

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m-tip 5: Try podcast advertising to engage new customers!

m-tip 5: Try podcast advertising to engage new customers!

07/25/2022

The growth of podcasting presents a marketing opportunity worth hearing about!

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The case for long copy

The case for long copy

04/25/2022

As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy.

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Make Your Mark: What does your brand mark say about you?

Make Your Mark: What does your brand mark say about you?

05/01/2021

There’s a lot more to your brand than just a clever logo or image. It’s also fair to say that a successful brand has a recognizable and compelling visual identity.

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Cowley included in "Marketing Metrics" article from Drive Research

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Guest blog: 4 Ways to Use Data for Marketing Strategy

Guest blog: 4 Ways to Use Data for Marketing Strategy

05/18/2020

Drive Research is a market research firm in Syracuse, NY

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Onondaga Creekwalk: A Study In Design

Onondaga Creekwalk: A Study In Design

09/13/2017

I enjoy biking. 

I heard about the Creekwalk from a friend and resolved to check it out the next time I biked to work. My friend had given me a rough idea of where to find it—near Destiny USA—as I came in from Liverpool on my way to Cowley's office. 

I had only been on the Creekwalk once before. When I was a groomsman in a friend’s wedding, we took photos on it. That was down towards the Franklin Square area, and I vaguely remember a black iron railing system that ran along the path. 

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A Creative Solution or Consumer Annoyance?

A Creative Solution or Consumer Annoyance?

06/12/2017

Advertisers grab attention in homes by triggering smart speakers

Smart speakers such as Google Home and the Amazon Echo have taken the world by storm. Since their market debut two years ago, they can be found in 1 in 10 households. New technology means new strategies for advertisers to fight for consumer attention, and this is no exception.

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4 Types of Video to Promote Your Company

4 Types of Video to Promote Your Company

01/20/2016

Video has exploded over the last 5 years as one of the premier ways to promote and market your company.

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What Thanksgiving Teaches Us About Content Marketing

What Thanksgiving Teaches Us About Content Marketing

11/30/2015

The Thanksgiving holiday is a time for being grateful, pumpkin pie, turkey, grandma’s stuffing, and spending time with that Uncle that makes everything awkward. One of Thanksgiving’s best qualities, however, is: leftovers. There’s nothing quite like a cold turkey sandwich on a day-old dinner roll with some reheated stuffing to wash it down with.

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Are Traditional Ads Making a Comeback?

Are Traditional Ads Making a Comeback?

10/16/2015

 Video killed the radio star, but print ads are back

 I can’t remember the last time I sat and watched a live TV show, ads and all. With Netflix, Hulu, and Amazon Prime as ad-free options, and TiVo letting you skip through commercials of pre-recorded shows, companies like Airbnb, Uber and Fitbit are looking elsewhere to generate buzz. Traditional ads created by traditional agencies are back in a big way to create brand awareness in potential customers.

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