Shoot a Better Corporate Video

Shoot a Better Corporate Video

05/26/2016

I think we all know by now that video is one of the hottest marketing trends going right now. With YouTube’s ever-growing dominance and audience attention spans getting smaller and smaller, video is one of the easiest ways to captivate an audience and tell a story. One of the most popular types of video is a “Corporate Video.” Something that introduces your organization and its services in an engaging way so a viewer can understand who you are without having to read paragraphs of text. It can be used on your website, social media, at tradeshows, or anywhere else you can imagine.

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4 Types of Video to Promote Your Company

4 Types of Video to Promote Your Company

01/20/2016

Video has exploded over the last 5 years as one of the premier ways to promote and market your company.

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August 22nd 2022

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August 9th 2022

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The Voice of the Customer: How to find it & how to use it

July 25th 2022

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Video Celebrates Compassionate Family Medicine’s 10-Year Anniversary

Video Celebrates Compassionate Family Medicine’s 10-Year Anniversary

03/24/2015

Dr. Ted Triana’s medical practice is celebrating its 10-Year Anniversary this year and to celebrate, he is having a Gala this month for everyone who has made an impact on the practice over the past decade. To commemorate this special occasion, Dr. Triana needed a video that showcased this historical achievement and highlighted what Compassionate Family Medicine meant to those who worked and received care there.

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August 22nd 2022

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m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

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July 25th 2022

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4 Video Advertisers Rocking the Market

4 Video Advertisers Rocking the Market

10/08/2013

I don’t watch a lot of TV, but that doesn’t matter.  Despite Netflix taking over much of the “viewing marketing” (which is fine with me, love to stream on my own time), video ads remain a strong advertising medium via sports bars, friends’ houses, and YouTube pre-roll (you know, “You can skip this ad in 5, 4, 3, 2 seconds…).

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August 22nd 2022

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August 9th 2022

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July 25th 2022

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The Inspiration For Our New VideoKix! - "Fly With Us"

The Inspiration For Our New VideoKix! - "Fly With Us"

09/12/2013

We have wanted to do an about us video for some time.  We've had different ideas and depending on how closely you follow us you may have seen them.  There was a couch video where everyone magically appears on a couch.  There was the standard "film you working" approach.  Then there was the best worst idea we've ever had: float a camera into the sky.  Well, we did, the line broke, and that camera is gone forever.

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August 22nd 2022

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August 9th 2022

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July 25th 2022

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The Origin of Our Company Mascot: Poe The Gnome

The Origin of Our Company Mascot: Poe The Gnome

07/08/2013

According to a study done by the global social media monitoring company Synthesio, company mascots actually generate more social media buzz and biz than celebrity endorsements!    Synthesio ranked the top 5 social media endorsers for both celebrities and mascots showing the buzz generated by mascots to be almost double that of celebs!

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

3 Tips On Getting Interviewed On Camera

3 Tips On Getting Interviewed On Camera

07/03/2013

I try to be cool, but it doesn’t always work out.  Lately at Cowley, we’ve been filming some videos (we call “Talk-A-Bouts”) on what we do as part of our own agency promo.  Guess whose idea that was?  And guess who gets to be in a bunch of them?

I managed to be pretty awkward in my first appearance, but got the point across, and learned a few things too.  Here are three tips I garnered from the experience on getting interviewed on camera.

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m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

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The Voice of the Customer: How to find it & how to use it

July 25th 2022

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Vine: Twitter’s Hot New Web Video Social Network

Vine: Twitter’s Hot New Web Video Social Network

03/22/2013

This last January, a new member of the social network family was born: Vine.  As an adopted child of Twitter, Facebook immediately severed all ties with the baby, sensing “the Force is strong with this one.”

They were correct.

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September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

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The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Web Video: The Hottest Marketing Tool for Your Company

Web Video: The Hottest Marketing Tool for Your Company

11/14/2012

Imagine you are in charge of selling beer for one of the largest breweries in the world.  Your choices: write loads of tomfoolery on your website or get James Bond to endorse you in an action video ad.

What would you do?

Heineken got it right with their latest Skyfall ads but it’s surprising how many companies get it wrong.  The moral of the story: video works better.

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m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

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m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

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The Voice of the Customer: How to find it & how to use it

July 25th 2022

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m-tip 5: Try podcast advertising to engage new customers!

White Screen Studio Setup Time-lapse

White Screen Studio Setup Time-lapse

11/14/2012

Our convertible office/studio 

Our office also serves as our studio; mainly because we don't have enough room to keep the studio up at all times.  So, during one of the conversions from office to studio we decided to make this time-lapse video to show how we do it.  I hope you enjoy it, we had fun filming and editing it.

How to set up a white screen studio 

You'll need a few things:

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September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

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